A lot of strenuous efforts are needed for marketing purpose. Recent research shows that introducing web videos is the best way to perform marketing in an efficacious way. According to International Telecommunication Union (ITU), roughly 3.28 billion are internet users which make it crystal clear that it is the right platform for marketing.
ANALYSING RECENT STATS
Promotional video proffers a lot to your company and is very beneficial. There is no doubt about its great results. According to Forrester Research, a one-minute clip is given more attention over 1.8 million words. In addition to that research, A 2014 AYTM Market Research shows that approximately 90% internet users prefer watching a clip.
Some of the wonders of video promotions are:
CONVERTING TRAFFIC INTO SALES:
Promoting your online business can be a grueling process. Sometimes, in spite of having a striking website you are not able to translate your sales to customers and therefore the business lags behind. Introducing an understandable clip can cause traffic turn into sales because people buy what they comprehend properly and avoid those things where there is any confusion. Thus, by doing such content marketing, you have a grand chance to leverage your business.
According to WPP’s Ogilvy Consulting, an interactive production increases the rate of interaction by 200%. Adding attractive 3D animation increases communication rate astronomically. Moreover, clips provide interactive sessions where you can discuss and respond to clients’ queries.
SEARCH ENGINE OPTIMIZATION:
As search engine optimization is a way to develop higher ranking of websites in search engines for more traffic. Search engines pay more attention to innovation. Nowadays, Google gives high ranking to visual content. YouTube, being the second most visited website can work as an advantageous medium for your website as more visitors will see to it.
In short, web video is a unique way to achieve the goal of your promotion campaign. Let it be launching of new product or promoting it, there is no better way of doing it than making creative clips. You can share information, educate or entertain others through videos more effectively. It is cheaper and makes you more visible.