Nowadays, People look for quick and convenient ways. They are no longer patient to wait and stand in a crowd to shop as this only increases frustration. Online shopping has come as a blessing for them and therefore they are more dragged towards it as it is a comfortable way to do shopping without any exertion. The more people do online shopping the more the ecommerce industry booms.
Some of the trends of ecommerce prevailing in 2016 are:
VERSTALITY IN SHOPPING
Now people are not limited to one channel. They visit various channels to choose the best item as there are various choices presented for a single item and a wide range of different products are available as well. In this way they can get the best deal. Besides, they are required to make single payment after purchasing number of items. Keeping that scenario in mind, businessmen are displaying their items on paramount sites such as Amazon.
NEW CONCEPTS OF SOCIAL ECOMMERCE
Initially, it was easier to interact with customers to have their comments about the content. But now it seems difficult to do so as there is a variety of social networks and it is difficult to manage the customers present in various networks. Pinterest, Facebook and Twitter have selling button that allows companies to sell their products through these social platforms.
E-MAIL MARKETING THROUGH POP-UPS
No doubt, pop-ups always irritated and annoyed us but not anymore. Now pop-ups come up with something to give for free to get email-addresses. They are not annoying anymore as they do not come and go again and again and therefore has turned out to be favorable tool.
STUPENDOUS BEACON TECHNOLOGY
iBeacon technology was introduced in 2013 and grabbed potential customers marvelously. It works on the principle of accepting the signals when a customer arrives and then provides promotion. Research shows that iBeacon technology would increase the retails sales to $44 million.
USE OF ATTRACTIVE IMAGES AND VIDEOS
It is beyond doubt that images and creative videos deliver the message more effectively as they are more attractive and eye-catching. Visitors stop to see to it consequently bringing more profit.