If you are also among the ones who are either interested in or benefit from digital marketing statistics, this blog will take a look into few of the most interesting digital marketing statistics.
How the Rugby World Cup Contributed to Rugby Football Union
Yes! This is perhaps one of the most interesting finding as according to the union 600,000 users registered for Rugby World Cup. Similarly, about 400,000 heard more news while 280,000 were somehow new to the Rugby Football Union.
The Surge in the Popularity of Online Videos
Google suggests that online videos are the new popular trend among people to learn. Research suggests that people prefer online videos to learn rather than reading to learn. A study conducted in partnership with Ipsos Connect UK found out that 83% of the people who are under the age of 35 were of the opinion that they can find a video on any topic they want to know and learn about. Similarly, another interesting revelation was that 59% people rely on YouTube to learn something new.
However, the more interesting aspects that the study found out was that the most trending skills that people opted to learn on online videos include fixing a product(29%), installation of new product(24%), cooking instructions(23%) and make-up application(20%).
The Cyber Monday is all set to outperform Black Friday sales as these are likely to experience a boost of90% according to Rakuten Marketing. Other significant findings also include that the top Christmas gifts are from the British brands as a result of which the international sales rise in the Christmas and New Year season. Similarly, people usually engage as much as 4 times with an advertisement over the Black Friday weekend before heading for the purchase.
Smart Phones and Christmas Shopping
This is another piece of stunning information uncovered by Rhythm One and suggests that as much as 72% of Christmas shoppers in the U.S.A in the year 2015 will make use of smart phones for the shopping purpose. Other findings suggest that 60% of shoppers who will use smart phone for Christmas purchase are within the age bracket of 18-34.
Another revelation suggests that about2/5 of Christmas shoppers, as compared to the last year, will make use of their smart phones or/and tablets to shop for Christmas. However, perhaps the most interesting revelation perhaps is that ½ of the Christmas shoppers who are actually in the retail outlets still make use of their mobile devices to assist in the shopping process.
Ad Blocking is on the Rise
According to Internet Advertising Bureau UK ad blocking is on the rise. However, it also lays forward certain interesting statistics such as ad blocking is more common among men than women. While the blockage rate was 23% in men it was 13% in women. Similarly, the tendency to block ads decrease with the passage of time and while it was 35% in the people who are within the age bracket of 18-24 years it was 13% among the people who are above the age of 55.
Regarding the intention to block ads the survey suggests that 40% were of the opinion that their motivation is not to block all ads.
Fraudulent Mails Have Adverse Impact on Genuine Ones
Research suggests that once people receive a fraudulent mail of a certain brand they are less likely to believe even the legitimate ones from the brand.
Weather and Marketing Decisions
Return Path’s Guy Hanson suggests that weather also has an impact on the marketing decisions of the retailers. This finding suggests that weather has an effect on the effectiveness of the email campaign.
UK Shoppers Prefer Digital Receipts
Another research from Bronto suggests that retailers may increase their revenue by providing e-receipts. While other findings suggest that 41% of those who shop online rarely or never receive an e-receipt similarly, 63% of the consumers shop online from the comfort of their room while 14% shop from their bed.
These are among the few most interesting digital marketing statistics that can actually help you know the preferences of the consumers.