Websites are pointless if they are not visible to the outer world. In order to be interactive and lucrative, the website should be easily accessible and this can be done of it appears in the search engine listing. Users usually go for the top five results that appear after the search button is clicked and overlook others. Therefore, several techniques should be adapted to bring the web at the top of the search engines.
Search engines follow a set of guidelines for determining the ranking of the web. A webmaster needs to get updated with the favorable practices in web designing and the latest changes associated with the algorithms to have high rankings.
Some of the practices for making the website appear at the top of the listing are
GREAT USER EXPERIENCE
People are not limited to desktops and laptops. In fact, they are completely dependent on mobile phones nowadays. They use internet via their mobile phones. Therefore, the website should be responsive so that it is compatible with all the handheld devices. In this way you can proffer an amazing user experience.
SIMPLE AND EASY NAVIGATION
A website that is easy to navigate is liked by users and search engines. The website should be kept attractive but simple. The more it is free from complexities, the more users go through it.
The design of the website should be consistent. For example, icons, fonts and buttons should follow same format. The font of the heading and subheadings should be same throughout the page.
FASTER LOAD TIME
A user gets annoyed if the website takes a longer time to get loaded. He usually drops such websites and goes for another. Therefore, the loading time should be shortened. Heavy websites result in more bounce rates and hence adversely affects conversion rates. Speed is an important factor as search engines rank websites according to their loading time.
CALL TO ACTION BUTTON
A call to action is an essential part of a website. It tells users what you want them to do. Call to action may be relatable to buy a specific product, fill a form or subscribe a newsletter. With increasing advancements and competition, SEO strategies are constantly changing. The methods that were used previously are considered outdated now. It is mandatory to adapt latest trends of SEO to stay in the competition.